Hospital Marketing in North Shore University Hospital

Being one of the establishments of the arrangement of social insurance, New York’s North Shore University Hospital (NSUH) is recognized for its 2,700 wellbeing pros, around 730 beds encouraged by 10,500 nursesâ€the greatest in Long Island.â With a yearly working spending plan adding up to generally $4 billion, NSUH is the country’s third-biggest, mainstream and non-benefit emergency clinic. With a meeting with Theresa Howard, partner for the hospital’s promoting office, she talked about how North Shore University Hospital came to be a serious social insurance supplier. Bautista: What was inside NSUH before as far as promoting? Howard: NSUH worked like an in-house supplier, happy with fulfilling inside necessities and chatting with the staffs, specialists and patients.â They didn’t set forth enough endeavor to underwrite their medical clinic, sure with thought of being unwavering.â They didn’t even have promoting update that plays when customers or guests calls and when they are placed into hold. Bautista: When did NSUH understood that they need to promote? Howard: That’s when contenders become present and they found that the patients were not opening the entryways like in earlier years and understood that the incomes began to decline.â They never understood this till they comprehended the consequences.â Time changes and man picks all the best for him.â They pick the best medical clinic that would offer the best administrations they could. Bautista: What were the essential advances they did after observing the issue? Howard: They consequently recruited me and my accomplice Christine Malcolm to think systems that will get back the compassion of their customers and will help the picture of the hospital.â We didn’t do anything new; it’s simply that it was new for NSUH. We fabricated a solid vital program and advancement through money related models, persuading NSUH that they have to apply exertion on the grounds that NSUH was not doing great as far as revenues.â NSUH needs to cut its financial plan and hazard for advertising. At that point in the wake of persuading them, we employed Storandt Pann Margolis publicizing organization and started to work with promoting arranging, doing meetings, and building up the spending plan for the year 2003.â We made promoting efforts including ads mind TVs and radios, site and various types of systems to get attentions.â We even proposed to change the name of NSUH. We likewise directed our first mass-showcasing campaign.â . We likewise upgraded the site for control discussions for doctors and furthermore for extra advertisement campaigns.â We even incorporate call communities and promoting operators. Bautista: After such exertion you’ve done, what were the outcomes? Howard: Finally, crusade was propelled in October 2003, utilizing the diverse sort of media.â They didn’t utilized entertainers in the advertisements, however rather, set up the genuine meeting with the specialists, staffs, attendants, scientists concerning what they does to improve and convey their quality service.â The outcome following half a month, there’s an expansion of volume in the referral line in the upgraded website.â From the fourthâ top-mind studies, NSUH went up to 3rd.â The have been additionally an expanded of admission to 2-3 percent from the last year’s record.â This battle had likewise returned benefit which they have misfortune for the last years.â They got a benefit of $6.5 M, which was really a major improvement.â Revenues expanded to 9 percent because of a compelling promoting. This has indicated the pertinence of having promoting plans.â With the exceptionally serious time, we have to make key plans so as to build up a stable business.â Furthermore, having showcasing plan doesn’t simply reinforce the strength of a specific organization, yet rather, additionally benefits the customers concerning great the open doors they’ll get after picking one. References: Michele Howard, VP for advertising division of NSUH University Medical Center. http://www.strategichealthcare.com/bars/shcm/f2_MarketShare_print.php: Augustâ 11, 2007

Structure and Strategy The Case of Coca Cola

Adjusting structure to system is principal to the accomplishment of any business. Fortuin (2007) characterizes system as â€Å"plan for the entire business that sets out how the organization will utilize its major resources† (54). Structure, then again, is â€Å"the way the bits of the association fit together internally† (54).Advertising We will compose a custom exposition test on Structure and Strategy: The Case of Coca Cola explicitly for you for just $16.05 $11/page Learn More Managers of organizations must connection structure and procedure in a consistent way that takes into consideration ideal use of assets, high profitability, and productivity in administration conveyance. Coca-Cola Company has figured out how to gel structure and methodology in a liquid way that has prompted huge development. This paper will exhibit that the way to business achievement lies in the capacity to adjust structure to procedure. It will likewise assess the significance of technique b asic exercises and survey how much power to appoint in an association. To see how Coca Cola Company adjusts structure to technique, it is critical to audit the company’s systems. The primary procedure is to accomplish development by expanding creation of soda pops. The second is to expand the items assortments and develop benefits. The third is to serve clients with inventiveness and develop piece of the overall industry. Fourth and last, Coca Cola plans to grasp innovation to lessen cost and upgrade effectiveness. Mind and Meyer (2005) recognize three principle approaches to structure an organization. The first mirrors the capacity in whereby an organization makes specific offices. The second reflects items whereby an organization makes offices as per what they produce. The third reflects process in which case an organization tailors its specializations to the procedures that they execute. Appropriate structures ought to encourage accomplishment of a company’s objecti ves and destinations. Adjusting structure to system encourages the procedure of dynamic. Great structures permit dynamism, imagination, and development and simultaneously encourage trade of thoughts, both on a level plane and vertically. Coca-Cola Company has adjusted its structure to procedure and therefore permitted a feeling of cooperation, sharing of thoughts, and aggregate obligation. In United Kingdom for example, Coca-Cola is adaptable enough to permit productive communication between offices so as to meet its first procedure of expanding their items base (Wit Meyer, 2005). The organization united staff from all offices to create Coca-Cola Vanilla. Such a move outlines, that structure and system are indivisible in the cutting edge corporate world.Advertising Looking for paper on business financial matters? How about we check whether we can support you! Get your first paper with 15% OFF Learn More Coca-Cola Company doesn't simply show the congruity among structure and methodol ogy at the specialty unit level yet in addition at big business level. The organization comprehends that diverse geological markets are at various formative stage and the taste and inclination of local people may fluctuate starting with one spot then onto the next. It has therefore permitted organizations in various areas to create explicit items for their business sectors. In Great Britain for example, Coca Cola has Lilt, an item that isn't accessible in Africa (Wit Meyer, 2005). Such degrees of self-sufficiency permit the organization to suit its items to nearby needs, and consequently meet the company’s general system of expanding market fragment everywhere throughout the world. Permitting its company’s auxiliaries to create items for nearby markets is a methodology basic action. Coca-Cola Company holds normal gatherings in which workers from different offices meet to trade thoughts. Those from showcasing office extrapolate their discoveries available patterns. Pros in food and nourishment explain what upgrades and changes to make. Those from fund division clarify how the different exercises will influence the company’s accounting report. Coca-Cola Company chain of importance has the official panel in charge. This is the place the organization infers its key bearing (De, 2009). The procedures specified before have begun from this board of trustees. The seat of this board of trustees likewise serves as the company’s CEO. Coca-Cola utilize both centralization and decentralization so as to arrive at neighborhood customers (Fortuin, 2007) Decentralization includes business vital units that are under local heads. These districts lead statistical surveying inside their locales and do the publicizing capacities. The organization has permitted vital specialty units to build up their showcasing structure with the goal that they add to the basic exercises of meeting the general procedures. Furthermore, territorial heads settle on choices o n publicizing. A commercial from the United Kingdom for example can't work in Asia on account of language obstructions. Be that as it may, the organization energizes meeting of local heads with the goal that they can trade best practices. All in all, adjusting a company’s structure to procedure is significant. It encourages the procedure of dynamic and in this manner improves productivity. It makes trade of thoughts and great practices simpler and along these lines adds to higher profitability. It likewise helps with blending the jobs of various divisions so they can work couple to accomplish the general hierarchical goals.Advertising We will compose a custom article test on Structure and Strategy: The Case of Coca Cola explicitly for you for just $16.05 $11/page Learn More Coca-Cola gives a genuine case of consistent arrangement of structure to procedure and has empowered the organization concrete its worldwide administration in the drink segment. Utilization of key specialt y units accomplishes decentralization while simultaneously maintaining the emphasis on the normal techniques. Organizations with legitimate operational model that incorporates structure to technique perform better than those that don't have. References De, K. M. (2009). Benefit influence financial aspects: another serious methodology for making supportable riches. Oxford: Oxford University Press. Fortuin, F. (2007). Vital arrangement of development to business: Balancing investigation and misuse in short and long life cycle ventures. Wageningen: Wageningen Academic Publishers. Mind, B.., Meyer, R. (2005). Methodology combination: Resolving system Catch 22s to make upper hand. London: Thomson Learning. This exposition on Structure and Strategy: The Case of Coca Cola was composed and presented by client Brayden Meadows to help you with your own investigations. You are allowed to utilize it for research and reference purposes so as to compose your own paper; be that as it may, you should refer to it in like manner. You can give your paper here.

Finding the Right Dating Partner When You Have ADHD

Finding the Right Dating Partner When You Have ADHD ADHD Adult ADD/ADHD Print Finding the Right Dating Partner When You Have ADHD By Keath Low Keath Low, MA, is a therapist and clinical scientist with the Carolina Institute for Developmental Disabilities at the University of North Carolina. She specializes in treatment of ADD/ADHD. Learn about our editorial policy Keath Low Updated on September 29, 2019 ADHD Overview Symptoms Causes Diagnosis Treatment Living With In Children PeopleImages / Getty Images   Social relationships can create many challenges for an individual with ADD. Difficulties with paying attention to others, missing important verbal and nonverbal cues, impulsively reacting or saying things that may be hurtful, moodiness, quick temper, low tolerance for frustrations, forgetfulness, zoning out in conversations, oversensitivity to criticism, emotional over-reactions, problems following through with commitmentsâ€"these are just some of the issues that make dating and maintaining positive relationships hard for an individual with ADD. Tackling all these issues at once can feel quite overwhelming, but finding the right partner is a good first step. Though the ADD behaviors that may get you in trouble are yours to address and manage, with a good partner, this task becomes a little easier. In order for the relationship to thrive, you must also be compatible with this person. If you want to maintain the relationship over the long term, you must also address negative patterns that have gotten you in trouble in the past. Positive connections with others are vitally important to our well-being. When you surround yourself with people who appreciate and value you, life is much more fulfilling. A person with a positive outlook and attitude is contagious. Finding the Right Partner Beginning to date or re-entering the dating process after a divorce can be an exciting and thrilling time, but it can also be filled with uncertainty, anxiety and even rejection. How do you know if this new person is a good match for you? How do you know if it is love or just the excitement of a new partner? When you are feeling vulnerable and rusty about the dating scene, how do you open yourself up to potential heartbreak and emotional pain? Make a List Start by sitting down in a quiet place and making a list of the qualities you value in a mate. After you have brainstormed about the list, prioritize each, from most important to least important. Are you looking for someone who will provide excitement and high activity, or do you prefer a stable and low-key person to balance out your energy level? Is it important to you that this person connects with your family members? What values do you want this person to have? What interests? What are your relationship goals? Are you looking for fun and lighthearted companionship, or are you seeking a long-term relationship and life partner? If you are currently dating someone, make a list of the qualities you like about this person. What initially attracted you to this person? Are there things about this person that bother you? Can you accept these qualities, or do you feel a nagging suspicion that as the relationship progresses, you may be less inclined to be accepting of them? If this person also has ADD, are they involved in treatment and actively getting help in managing their own ADD symptoms? How do you feel around this person â€" happy and relaxed or insecure and rather tense? Can you be yourself around this person? If you are looking for a life partner, is this someone with whom you want to spend the rest of your life? Enlist the Help of a Trusted Friend Sometimes it helps to sit down with a trusted and supportive friend or family member to help you think through this process. It is not unusual for an individual with ADD to become so consumed with a new relationship that all objective thought flies out the door. When you’re right in the middle of a situation, your own perception may get skewed. You may also miss important clues or warning signs about the relationship that an outside party, who has your best interest at heart, is better able to point out to you. Review Your Relationship History Think through your past relationships, both the negative ones and the positive ones. What patterns are present? Do you tend to go full force into a relationship that fizzles out when the excitement of the “honeymoon” period dies down? Do you have a pattern of choosing the wrong partner, because you don’t absorb all the social cues and warning signs others may see from the start? Do you have difficulty unwinding and connecting intimately? Do your impulsive reactions or inattention to the relationship get you in trouble and push your partner away? Do you end up sabotaging the relationship, provoking fights or arguments? Do you tend to stay in a bad relationship too long just hoping that person will change? Develop Positive Strategies Once you have identified past relationship problems, work on coming up with solutions. Areas that are often most difficult for individuals with ADD tend to center around deficits in self-controlâ€"distractibility and inattention within the relationship that may be perceived by a partner as uncaring, problems in regulating emotions and inhibiting behaviors that may lead to hurt or irritated feelings. Medication is often very effective in reducing the severity of these symptoms. Additionally, strategies, such as self-talk, role-playing and practicing positive interactions, becoming more aware of emotional triggers and taking time out to decompress, etc., can help in forming and maintaining healthy relationships. Education about ADD is also important. When you and your partner understand how ADD affects your relationship, the plan for addressing issues becomes much clearer. If you are feeling stuck or unsure about what to do, don’t hesitate to get help from others, especially from healthcare professionals experienced in treating ADD. Good Old Honest Communication Good, open, honest communication is essential in any relationship. Be friends first. Continue to assess the progress in your relationship. Sit down together on a regular basis and talk about how the relationship is going. Constructively and in a sensitive way address any problems. Be solution focused, not blameful. Try not to personalize negative feedback, instead talk together about how things may be done differently so both of you feel happy. If you tend to talk a lot, try talking less and listening more when you are together. Maintain eye contact while your partner is speaking. Show an interest, and let him or her know you care. Plan activities together that you both enjoy. Laugh warmly together. Take it slow. Don’t rush the relationship. The strongest connections are built on good, honest trust and respect that can only be gained over time.

The Use Of Military Force Against Iraq Resolution

The Authorization for Use of Military Force against Iraq Resolution was enacted in 2002 after being signed by the President in October, 2002 at a time when the congress was significantly influenced by the terror attacks carried out by the Al-Qaeda group which was funded by Iraq. The President George W. Bush initiated the resolution through a declaration to the General Assembly of the United Nations that it was adopting a resolution in protection of its national security with or without support of the Security Council. The resolution which had limited time from its initiation and enactment was greatly influenced by the political campaign of the presidential elections in which George W. Bush had been an influence to the Republican party and†¦show more content†¦The United States of America was also threatened through hostility demonstrated by the 1993 assassination attempt on George H.W Bush and firing of the coalition aircraft after the 1991 Gulf war. The State of Iraq contin ued to aid other international terrorist organizations, which were especially the anti-United States. The resolution was therefore adopted to prevent such acts by Iraq. The Authorization for Use of Military Force against Iraq Resolution was also supported by other states in its adoption as they wanted Saddam Hussein (the president of Iraq at the time) to be removed from power. The other states which adopted the resolution included Turkey, Kuwait and Saudi Arabia. The legislation was also adopted as required by the Constitution and the Congress for the president to fight terrorism against the United States. This was also emphasized by the Iraq Liberation Act of 1998 which stated that it should be part of the United States’ policy to remove the Saddam Hussein regime and promote a democratic type of governance (Weisburd, 2004). The United States also believed that the Al-Qaeda organization was responsible for terrorist attacks such as 9/11 and therefore need to protect its citizens from such attacks in the future. Furthermore, the United States desired to have the country’s national security reinstated (Weisburd, 2004). The United Nations Security Council

An Overview of Childhood Leukemia - 704 Words

Overview of Presentation This paper will provide an overview of childhood leukemia, as depicted in My Sisters Keeper It will discuss the emotional and social stresses the disease places upon the family as well as upon the individual patient. Background of Movie and Character My Sisters Keeper depicts a family that decided to have another child named Anna through genetic engineering that is identical to their eldest daughter Kate. This enables Anna to have a perfect genetic match and keeps Kate alive. At the beginning of the film, Kate has gone into renal failure and Anna is being required to donate a kidney to her sister. Functional Assessments Health Perception/Health Management: Despite the fact that she needs a kidney transplant, Kate wishes to see herself as normal and develop as a normal adolescent. Nutrition/Metabolic: A healthy diet for someone with leukemia is similar to that of the everyday population (Suszynski 2011). Kate must modify her diet, however, given her failing kidney. Pattern of Elimination: Normal until recently, given that cancer has spread to the kidneys. Kate is currently at the hospital undergoing dialysis. Assessment Continued Pattern of Activity/Exercise: Kate led an active lifestyle of an adolescent, including dancing and going to the beach, when not in the hospital for treatment with her condition. Conceptual/Perceptual Pattern: Kates mother Sara has not emotionally dealt with her illness, given the profoundShow MoreRelatedLeukemia is the most Common Form of Cancer Among Children Worldwide1380 Words   |  5 Pagesblood cells is leukemia. As of the year 2012, the World Cancer Research Fund (WCRF) reports that leukemia represents a percentage of 2.5% of all cancers with 352 cases diagnosed per 1000. From a regional perspective, Qatar ranks at the 24th position for leukemia with a rate of 5.4 deaths per 100,000 as documented by the World Health Organization (WHO) in 2011. 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“Changing Our Lives” Free Essays

After graduating high school, I thought I had all my decisions in place of what I wanted to do with my life. I later found myself letting the choices of my younger days affect what is happening in my life now. I’ve now taken the right steps into getting my life back on track, starting with obtaining the goals that I once motivated myself to achieve after high school. We will write a custom essay sample on â€Å"Changing Our Lives† or any similar topic only for you Order Now That is why I’ve chosen to further my education beyond a high school diploma to obtain financial growth, my college degree, and successful career opportunities. In the world today, it seems that financial issues are taking their tolls in people’s lives more often than it use to be when everyone thought that their job offered exactly what they wanted. Later they found out that they were not getting the pay needed to support their household with the job that is being maintained with hard work, long hours, and poor benefits. Now after me giving careful consideration as to what I wanted to do in life, I found that with the right degree by my side I could benefit so much more in pay options, family support, and not just be in a job working hard but a career where I am actually making a difference one day at a time. With my degree in hand, it not only paves the way for my financial growth, but it helps me be able to show my children how important education can be in the world today. It helps me to feel so much better knowing that I reached my goals, with all the hard work and dedication that came with being a college student. I can truly say that it was not easy day to day trying to keep up with the work, have a job, and raise a family at the same time. But, when I look at the reasons as to why I am doing this all I have to remember is that my family depends on me! Not only does this benefit your family, but it also adds to your list of achievements a long with my high school diploma. I can just imagine when I walk across the stage how great it will feel when I walk away with degree in the field of study of my choice to success! Once I create so much opportunity for myself with a degree, it will be time to put it to work with getting the job I always wanted. Now, I am the only one who could stop me. There is also now the choice of hours that could put me right where I want to be, and that’s with my family. I would not be constantly working late, missing school programs, lunches, conferences, and more because I made a choice to better myself and my surroundings. Because I chose to get a degree and move into a new line of work of helping others, somebody may actually have a chance of being helped in the ways that I have always imagined giving to someone else. That is now what it is mostly coming to in my heart of how can I put this hard work that I did to work in the most positive way in someone else’s life. I’ve found now that once these achievements are reached, I’m not only inspiring myself, but also my wife and children. Once they see the hard work that I’ve put in to giving them a better way of life and how it was done, it could make way for their success and family once married and faced with the ways of real adulthood. Some children think that it’s okay just to stop at just a high school diploma because some parents aren’t too interested in furthering past what they have been taught by their parents. So as for me and my family, I’m taking the necessary steps to show my children that education does matter and dreams do come true! How to cite â€Å"Changing Our Lives†, Essay examples

Palestrina Essays - Renaissance Music, Counter-Reformation

Palestrina Giovanni Pierluigi da Palestrina The greatest composer of liturgical music of all time, born at Palestrina (ancient Praeneste) in 1514 or 1515, according to Baini, Riemann, and others, according to Haberl, in 1526; died at Rome, 2 February, 1594. His early history is practically unknown. Giusseppi Ottavia Pittoni (1657-1743), in notizie dei maestri di cappella si di Rome che altramontani, 1600-1700, a manuscript in the Vatican, relates that young Pierluigi sang in the streets of Rome while offering for sale the products of his parents farm and that he was heard on such an occasion by the choirmaster of Santa Maria Maggiore, who, impressed by the boy's beautiful voice and pronounced musical talent, educated him musically. As to the identity of the choirmaster, tradition gives no clue. Some hold that Palestrina was taught by Jacques Arcadelt (1514-60), choirmaster and composer in Rome from 1539 to 1549. The opinion, so long held, that Claude Goudimel (1505-72) was his principal teacher has now been definitively abando ned. As far as is known, he began his active musical life as organist and choirmaster in his native city in 1544; his reputation increasing, in 1551 he was called to Rome, entrusted with the direction and musical formation of the choirboys at St. Peter's, and within the same year was advanced to the post of choirmaster. In 1554, he dedicated to Julius III (1549-55) his first compositions, a volume of masses for four voices, and was rewarded with the appointment as a member of the papal chapel in contravention of the rules governing that body. The pope had set aside the rule requiring those who held membership in the papal choir to be in Holy Orders, and also used his authority to exempt him from the usually severe entrance examination. These circumstances and the further fact that his voice was much inferior to those of the other singers, aroused the opposition, and antagonism of his fellow-members. The papal singers did not appreciate the object of the pope, which was to secure for the gifted young man the necessary leisure to compose. In the course of the same year, Palestrina published a volume of madrigals. The texts of some of these the composer himself in later years considered too free. In the dedication of his setting of the Canticle of Canticles to Gregory XIII, he expresses not only regret but repentance, for having caused scandal by this publication. Marcellus II, as cardinal, had protected and admired Palestrina, but died after a reign of only twenty-one days. Paul IV, shortly after his accession, re-inforced the former rules for the government of the papal choir. Besides Palestrina, there were two other lay married members in the choir. All were dismissed with a small pension, in spite of the understanding that these singers were engaged for life. The worry and hardship caused by the dismissal brought on a severe illness; restored, the composer took charge, 1 October, 1555, of the choir at St. John Lateran, where he remained until February, 1561. During this period he wrote, beside Lamentations and Magnificats, the famous Improperia. Their performance by the papal choir on Good Friday was ordered by Paul IV, and they have remained in its repertoire for Holy Week ever since. This production greatly increased Palestrina's fame. In 1561 he asked the chapter of St. John Lateran for an increase in salary, in view of his growing needs and the expense of publishing his works. Refused, he accepted a similar post at Santa Maria Maggiore, which he held until 1571. It is not know at what period of his career Palestrina came under the influence of St. Philip Neri, but there is every reason to believe it was in early youth. As the saint's penitent and spiritual disciple, he gained that insight into the spirit of the liturgy, which enabled his to set it forth in polyphonic music as it had never before been done. It was his spiritual formation even more than his artistic maturity, which fitted him for the providential part he played in the reform of church music. The task of hastening the reforms decreed by the Council of Trent was entrusted by Pius IV to a commission of eight cardinals.